If You Think Zara Does Not Do Marketing, Think Again. - Huffington Post


A student in class last week raised his hand and asked me how Zara is successful without doing marketing. Even though it is early in the semester, I was horrified that I had not yet succeeded in teaching my students what marketing is. As I thought about it some more, my horror calmed down. I know that most, who do not have a depth of knowledge in marketing, have the same problem. They equate marketing with advertising. As they learn more, they discover that advertising is only one of numerous ways to promote products, and promotion is only one of seven fundamental building blocks of marketing. These building blocks, in turn, are merely a marketer's periodic table of elements from which he (or she) crafts a marketing mix of strategies that are used to achieve the goals of a marketing plan.

Articles that mislead

Of course, I cannot blame my student for being confused when many articles have been written about Zara that claim that the company has achieved its success without advertising. After reading one or two of them, most that do not know the underlying marketing fundamentals of Zara will be similarly mislead. To get the wanderers back on the marketing path, I hope to explain how Zara does a lot of marketing, and advertising too. I will do this organizing its strategies according to the seven fundamental building blocks.

Marketing Information System

Zara provides designer fashions at affordable prices because it has an effective marketing information system that captures fashion designs from the catwalk or concert stage and gets them into their stores very quickly. It also obtains feedback from buyers and fixes any problems quickly to keep them happy.

Corporate Image

The company has been around for a long time. Some trace its beginnings to 1963 with the first store opening in 1975. With over 2,000 stores in 77 countries, Zara makes a lot of brand impressions simply from the signs on these stores. During this period, it has developed a reputation as a fast-fashion company that copies the latest designs for women, men, and children and gets them into their stores in a matter of days.


Zara's products are positioned as the latest designer fashions sold at reasonable prices in its own stores. It targets 18-40 year old women, men, and children that live in cities. It produces small runs of these fashions to create uniqueness and a sense of urgency. That is, if buyers don't buy them now, they may not be available tomorrow. Zara's key direct competitors are Topshop, Uniqlo, and H&M.

To fit its positioning, Zara creates 500 or more new fast fashion, short-lived designs each month. They are made with inexpensive materials and labor and embody a fastidious attention to detail. By attending the latest concerts and fashion events, Zara's designers and scouts continuously develop new designs that are fed into Zara's rapid production process and quickly delivered to its stores.


Zara sells its products out of 2,000 stores in 77 countries. Most of the stores (90%) are company owned and located near high-end retailers that draw considerable traffic. For those drawn to the high-end stores that want to pay lower prices, Zara is nearby to oblige them. In this way, Zara benefits from the cumulative attraction generated by its higher-end rivals. Also, with all these physical outlets and their online presence, they are able collect rapid feedback from customers to make changes in subsequent production runs.

Despite its reputation for doing no advertising, Zara does a lot. First of all, Zara gets a lot of attention from word-of-mouth advertising. The 18 to 40 something's that live in cities are nearby their friends, and they are not shy about telling them about Zara. Zara also benefits from endorsements from celebrities that are considered fashion experts. The Duchess of Cambridge is one of them. With 2000 stores in 77 countries located near other high-end stores, the Zara signs on its retail outlets promote the Zara brand.

Whether recognized or not, Zara is doing a lot of marketing

So for those who think that Zara is successful without doing marketing, think again. You cannot violate the rules of the universe. It is impossible to bring products to the market without marketing. As Peter Drucker said,

"Because the purpose of business is to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."


Is Google Trying to Kill SEO? - Entrepreneur

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Google is getting ready for a day in court, after a precedent-setting move by a Florida judge who denied the search engine giants motion to dismiss a case that could redefine how businesses engage in search engine optimization. The case is especially noteworthy, as most previous challenges based on Googles search results have resulted in immediate dismissal.

Google claims the plaintiff, e-ventures Worldwide LLC, engaged in search engine manipulation in order to cause its websites to be ranked higher in Googles search results, stating that doing so was bad behavior that had to be deterred. Consequently, Google summarily de-indexed hundreds of the plaintiffs websites without review or redress. The de-indexing was not based on algorithmic rules or webmaster guidelines, but rather, subjectively applied based on an anonymous tip from an unnamed third party.

Related: These 9 SEO Tips Are All You'll Ever Need to Rank in Google

The larger question here is chilling to virtually any small business which seeks a higher ranking, since Googles own definition of search engine manipulation is vague and unpredictable. According to a brief filed by e-ventures attorney Alexis Arena at Flaster Greenberg PC, Under Googles definition, any website owner that attempts to cause its website to rank higher, in any manner, could be guilty of pure spam and blocked from Googles search results, without explanation or redress.

It seemed as though I was personally targeted by Google, said Jeev Trika, CEO of e-ventures Worldwide. I would purchase a brand new domain and post nothing more than bye bye world and within minutes, Google would de-index that domain too. So, Googles argument that it was removing websites because they were violating Google webmaster guidelines falls flat. It was not about the website content, it was about targeting the website owner. The fact that Google targets people like this is not something that is consistent with their published policies, or what they tell the public.

The brief notes that search engine manipulation includes anything done to a website to make it more visible on Google -- and therefore virtually any business using generally accepted SEO tactics (or any marketing tactics, for that matter) could be accused of manipulation, giving Google an excuse to de-list a website arbitrarily and outside of its algorithmic process, or as in the case of e-ventures Worldwide, de-index all of a website owners properties summarily. Should Google prevail, commonly used tactics such as title tags, incorporating keywords in headlines, incorporating legitimate backlinks, or even writing a daily blog would all be suspect. The outcome of this case could dramatically affect how virtually every business in the world does its online marketing.

A First Amendment question.

Google is claiming First Amendment rights, stating that it is a publisher and free to publish or not publish anything it sees fit. How Google defines publishing is a bit of a stretch -- they do publish a constantly evolving list of algorithmically-ranked links to websites, but that is by no means the same as operating as a media outlet which exercises editorial discretion. By journalistic definition, a SERP isnt the same thing as an article -- its just a mechanically ranked database. Googles entire case however, rests on a First Amendment argument.

Related: Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted

There is an important distinction being brought out in this case that goes far beyond the rights of e-ventures Worldwide, and calls into question the very nature of SEO and digital marketing. In previous cases, the courts have found that Google does indeed have First Amendment protection, but in those cases, the questions related to the rankings of a website, rather than deletion of websites simply because they were affiliated with a person or a company. Previous cases have held that, for example, if someone claims they should be ranked higher in the SERP than Google shows, Google prevails on First Amendment principles. But, if Google bans 366 websites from all search results because they are affiliated with a particular person or company, then that is a very different thing than anything the courts have addressed previously, said Alexis Arena, e-ventures Worldwides attorney.

Google did not offer a response to our request for a comment, but they did provide a copy of their most recent June 1 legal filing, which attempted to reinforce their First Amendment claims and argue again for dismissal, again reinforcing its opinion that search engine results are editorial opinions and therefore qualify for First Amendment protection.

What is SEO and is it a legitimate strategy?

Before Google refined their algorithm, getting on the first page of search results often could be achieved with tactics like keyword stuffing and artificial linking schemes, but those days are gone, said Jeev Trika, CEO of e-ventures Worldwide. Because of changes to Googles algorithms, Internet entrepreneurs and Web publishers like myself now go the extra mile to provide websites and articles that are relevant, useful, and written to journalistic standards, and that has made the virtual world a better place.

Related: The Top 4 Reasons SEO Is Dead

But, says Trika, Google has overstepped its bounds in invoking First Amendment rights to arbitrarily quash websites without review, on the basis of an unsubstantiated third party anonymous tip, and outside the realm of the Google algorithm. Googles actions deny businesses the basic right to market themselves in the digital economy, said Trika. Google in reality controls the market for Internet advertising, and must be held to a higher standard.

Trika suggests Google is not drawing a distinction between generally accepted search engine optimization techniques -- such as simply creating and publishing outstanding articles and useful information -- and what they refer to as search engine manipulation. SEO is simply engaging in an ever-changing array of tactics to gain recognition -- something businesses have done long before the Internet existed. By Googles own definition of manipulation, any company using header tags or incorporating keywords into headlines could be subject to arbitrary de-indexing.

Googles business model isnt, at the end of the day, providing a free search engine or publishing data, its selling advertisements, said Trika. The free search engine is merely a vehicle for doing so. Google has an economic reason to deny legitimate Web publishers who are promoting SEO placement in the SERPs so that they can sell more advertisements, but that type of anti-competitive action should not be protected by the First Amendment.

Ever since the first advertisement appeared in the very first newspaper, companies have attempted to use marketing, advertising and public relations tactics to bring more attention to themselves. SEO is merely one more tool in this time-honored commercial tradition. The outcome of this case may well have a lasting effect on how companies move their marketing initiatives into the digital world.


The Marketing Information System: What All Business Need But Few Have - Huffington Post

For many years, businesses have been talking about the need to develop systems to tie every aspect of marketing together from developing marketing communications through recording sales and providing after-sale customer service.

The problem is that very few have invested the time and money to develop such systems.

Yes, there are bits and pieces here and there from social media analytics to CRM systems, but very few of these components are integrated to the extent they need to be. How do we know? The proof is abundant.

Evidence of inadequate Marketing Information Systems

In addition to not seeing them in companies that I have studied and for which I have consulted, it is obvious from the ads and commercials that most companies run in the media. When is the last time you saw an ad or commercial that has a built in mechanism, or code, for the advertiser to track the success of the ad?

Over many years, my students at USC continuously analyze ads and commercials of companies as part of their homework assignments. As they have discovered, too many ads in various media (print, broadcast, and even online) have no such mechanisms.

Further evidence is provided in marketing industry publications that complain about the lack of specific cradle-to-grave information that ties together marketing efforts with sales and profit results. CEOs of major companies complain about the lack of definitive data all the time. The ultimate evidence is that marketing budgets are slashed in economic downturns. If CEOs and other executives believed that marketing worked efficiently and effectively, they would not look at marketing as a cost item but an investment on which they would realize a return.

Downturns should prompt marketing increases not cuts. Furthermore, there are so many articles that talk about CMOs losing credibility. The primary way a CMO can prove his or her worth is to collect the data on the return the company is realizing on its marketing investment. To do that, a comprehensive marketing information system is required.

How to create a comprehensive MIS in a "perfect" world

In a perfect world, an MIS system would be created from the ground up and integrated with all of a business's systems and processes. In such a world, every sale and lead could be traced back to the marketing effort that produced it. Also, every complaint or compliment would be tracked to the source. Skilled customer service personnel would quickly turn all negatives into positives, and skilled marketing communicators would create content that incorporated the testimonials. That's the dream. The reality falls far short. What is a marketer to do?

Creating a real-world MIS for those that cannot afford to wait

Rather than wait for the dream to materialize, marketers need to improvise. They need a system that enables them to (1) make better decisions and (2) support those decisions with verifiable data. The initial steps of this approach typically involve the following:

Look at what systems the company already has in place,Determine what useful marketing information can be gleaned from those systems,Identify the information marketers need that they are not getting from existing systems,Integrate these systems with company wide enterprise systems (if possible and not too costly).

Start with the accounting system

A good place to start is the business system that every business has - the Accounting system. What information do businesses get from their accounting system that is useful to marketers?


If the accounting software is well designed and flexible, this information can be sorted in a variety of ways including by (1) Sales person, (2) Product, (3) SKU (stock-keeping-unit), (4) Division or Region, (5) Distribution channel, (6) Reseller, and (7) Season.

The information obtained from the accounting system is typically enterprise-wide and at a macro level. It usually does not give marketers, or their bosses, the information necessary to (1) determine the effectiveness of the organization's marketing efforts; (2) enable it to react quickly to real-time crises and opportunities; or (3) respond rapidly to competitive threats. Some of the information that marketers need from an effective marketing information system includes the following:

Marketing strategy feedback (or how well marketing strategies are working)ComplaintsCompliments (testimonials)New Product ideasCompetition informationMarketplace changes

To capture and properly respond to this information, most marketers need to create a Marketing Information System that augments the macro information provided by their accounting systems.

Market Information Form


As shown above, marketers can collect a lot of the information on a Market Information Form (or its electronic equivalent). The information collected and how this information is used is summarized below.

Complaints. Once collected, complaints are distributed to those that can solve the problem quickly. The objective is to turn the negative into a positive and build a stronger relationship with the offended party. The way companies handle complaints can mean the difference between success and failure in an increasingly competitive marketplace.Compliments. After obtaining permission, marketers use compliments in their marketing communications. Nothing is more effective than bona fide testimonials from customers. Copies are also given to sales people so they can put them in their sales notebooks and use them to impress prospects and close business.New Product ideas. These are fed into the company's new product development system.Competition Information. This is given to sales people to put in their sales notebooks so they can use the data to answer objections and close business (with the caveat of not disparaging competitors) and is fed into the company's new product development system so that new products can be designed to beat competitors.Strategy feedback. This information is organized by the marketing building blocks (1) corporate image, (2) positioning, (3) product, (4) pricing, (5) distribution, (6) promotion, and (6) marketing information system (yes we need to collect information as to how well our MIS strategies are working). Based on feedback, strategies are adjusted as necessary.

A pad of these forms (or an electronic version) is provided to all the contact points including (1) Receptionists and secretaries that answer the phone, (2) Sales people, (3) Customer service people, (4) Repair people, (5) Personnel that respond to inquiries and complaints online and on social media, and (6) accounts receivable (since they often hear about complaints when they try to collect on late invoices).


Leads are captured on a lead card or its electronic equivalent similar to the one shown above. Sales people use the lead card to follow up on a prospect's interest with the objective of closing the sale. In addition to notes of all contacts, there are four main pieces of information that should be captured on the lead card.

Identification of the prospect. If you are selling to a business, most of the information you need is on your contact's business card. For additional information you need, your lead card should be designed so you can add it with minimal effort.Product interest. The products you typically sell should be pre-listed on the lead card so sales people can quickly check them off.Degree of interest. This is your sales person's guestimate of how likely the prospect is to buy your product in the current period, which is usually this month. Because the degree of interest is also called "buying temperature" the metaphor for degree of interest that is often is used is Hot for the most interested leads, Warm for the next most interested leads, and Cool for the least interested. The "Hot" leads should automatically update another MIS report called the Hot List. Lead source. All promotion that you do should have a unique code so that when the lead is captured, you know what marketing activity generated the lead. This lead source should automatically update another MIS report called the Promotion Effectiveness report.

In addition to helping sales people follow up on leads and close business, smart marketers use lead card information for other Marketing Information System purposes, such as the Hot List and Promotion Effectiveness Report described below.


As illustrated above, a Hot List contains the following information on "Hot" leads:

Prospect name. This could be a business or individual.

Decision makers. This is so the sales person does not waste time talking with the wrong person.

Product or project proposed. This is what the prospect wants.

Proposal date. This is the date the product proposal and estimate of the cost is given to the prospect.

Dollar-amount proposed. This is the price of the product proposed.

Chance of closing in the current period. To qualify for the Hot List, a Hot lead should have at least a 25% chance of closing in the current period (each company should decide their own minimum threshold for Hot).

Expected Value (5 multiplied by 6). If the dollar amount proposed is10,000 and the % chance of closing is "guestimated" to be 50%, the expected value would be $5,000.

Objections. This lists the objections that are keeping the prospect from buying.

Sales managers use the Hot List in two ways.

Help close sales. The sales manager helps sales people to close Hot leads by coaching them on how best to answer the Objections in column 8 of the Hot List.Dynamic sales forecast. The sales manager helps to insure that the sum of Expected Values equals, or exceeds, each sales person's quota for the month. If the expected values are lower than a sales person's quota, the sales manager can encourage the sales person do whatever is necessary to get more Hot leads on the Hot List so that the sum of Expected Values equals or exceeds the quota. The sales quotas of all the sales people should sum to the "measurable goal" of the Marketing Plan.

Promotion Effectiveness Report


As each sales person captures the promotion source for each lead on the Lead Card, the information automatically flows onto his or her Promotion Effectiveness Report similar to the example above. Every time a sales person gives a presentation or makes a sale from a lead, that information is recorded on the Promotion Effectiveness Report. The MIS system automatically adds up the total number of the leads, presentations, and sales company-wide for each promotion source.

When compared to the costs of that promotion source, the marketing department can calculate the promotion effectiveness, or ROI, of each promotion. Since totals for leads, presentations, and sales are available in the MIS by sales person, the sales manager can automatically compute the batting average of each sales person and determine the number of leads and presentations each one needs to make his or her sales quota. In this way, the sales manager and the company marketers systematically work together to insure that (1) plan goals are met and (2) the money invested in promotion is not wasted (the ads and promotions that are effective will be repeated and the ones that aren't will be discontinued).

Market Research

The systems above (Market Information Form, Lead Card, Hot List and Promotion Effectiveness Report) typically capture information in real time and provide a lot of great information that help the marketing function do a more effective job and prove it to the CEO. Even so, this is not enough. There are still holes in the information marketers need. In an effort to plug these holes, there is one big missing piece - Market Research. There are two big categories of Market Research - Secondary and Primary.

Secondary Research

Secondary research is simply research done by others. Perhaps the greatest invention for secondary research is the search engine. Marketers can simply type in search terms in a search window and browse the Internet for any data related to those search terms. Furthermore, marketers can set up "alerts." That is, search terms can be entered into a search engine so that the search engine's crawlers will continually search for anything that contains those search terms and send you an email when it finds them. There are so many other sites, which marketers frequent, that provide a wealth of information. Just a few examples include: Media Post, Marketing Sherpa, Brand Channel, Hoovers, the CIA World Factbook, and ClickZ.

Primary Research

When some big holes remain that still need to be plugged, marketers will often do primary research, which is their own research. Common forms of primary research include surveys, focus groups, experiments, and various forms of crowd sourcing.

When have you done enough research?

Since you can always do more research, when have you done enough? Some academics believe you never do enough. Smart marketers and business people that understand cost/benefit analysis know you have done enough research when your answers converge (often called "converging data"). If they diverge, you typically need to do more.

You will never plug all the holes

Smart marketers also know that you will never plug all the holes in the information you would like to have. Why? The marketplace is constantly changing. Moreover, you do not need perfect information. If you are collecting the information discussed in this post, you will have the information you need to make better marketing decisions. The great thing about business is you do not have to be perfect. You just need to get sufficient information to stay ahead of your competitors and keep updated on your ever-changing marketplace. If you do that, you are likely to win more often than not. Best of luck.


Right Here Is Where You Can Find The Very Best Search Engine Optimization Tips

dallas seo company

No matter what kind of website you run, it's important to make sure it's optimized for search engines. Without search engine optimization, your site may struggle to find an audience. Thankfully, we've compiled a list of tips that will help you get your site ready for search engines and increase your search engine traffic.

Tailoring the meta tags of a website for search engine optimization is a profitable endeavor. Meta tags are not usually visible to website visitors, but their content is thoroughly checked by search engines. This is a great area to pack with the most salient keywords the website owner wants to associate with his or her site.

When dealing with title and Meta tags on your pages, you have to remember to keep them very unique. In the world of SEO, finding a site that ranks highly without the proper keyword usage is extremely rare, and most of the top-ranking sites constantly change their tags and make them unique to the people who are searching in their particular market.

When creating anchor text on your site links and on incoming links, you can boost your search engine rankings by varying the text content of the links. If the anchor text on every link is the same, it can hurt your rankings as it looks like an automated program. Varied links appear as the work of many different people and are rated more in the DFW area highly.

To search engine optimize your website, avoid using navigation menus that utilize JavaScript, forms or CSS. These types of navigation menus can't be crawled by search engine spiders. If you must use one of these types of navigation menus, be sure to duplicate your site navigation, as normal hyperlinks, in the footer of each page.

Include the most important keywords for your site in the left-hand navigation bar and title of your homepage. These texts will be searched before the main text on your website, so you should include the keywords with which you would like your site to be most closely associated with..

Make sure you're using analytics on your website. Analytics allow you to measure the traffic to your site. It'll tell you where people are located, the browser they're using, how long they spend on the site, what they visit, and how they found the site. You can use this information to figure out what's drawing people to your website and allow you to use that to increase your traffic.

With the massive flood of internet marketers over recent years, search engines are now becoming more selective than ever. If you flood your content with links or even if you post a link that doesn't blend with the context of the content, the search engine may refuse to pull it up. You could even be punished as a result.

Do not title any of your pages with general information. Even your welcome page should be titled with something relevant to your website. Doing this will allow a search engine to direct someone to your page without difficulty. It also lets the customer know that this is, indeed, the page they were looking for.

There are a lot of marketing and SEO services out there that claim that they can work wonders in promoting your site or products, but you have to be very aware of scams in this area. A service that promises to direct a large volume of traffic in a short period of time is probably too good to be true. Before parting with your money.There are several good forums where you can go for advice, always get the opinions of others.

Never stop trying to get more inbound links for your site. You will see a momentary boost in your rankings but it won't last if you only make an effort to get inbound links once. Having links coming in over time gives you higher credibility and improves your standing.

Keep your website current with new material. Search engines favor websites that are constantly updating and producing new content for their viewers. Try to do it more than that if you can, although make it a point to publish something new on your website at least three times per week.

When designing and coding your site map, you must be certain that it ties in to your main page's URL. Search engines will use the information linked with the site map to select the one page from your domain that is considered to be the best total representation of your entire site. That single page is the one which will be used in search results.

Ensure that your call to action isclear and concise, and easy to find. If they can't figure out where to go to commit to what you're selling, they can't buy, though it's great to drive thousands of interested customers to your website! You also don't want to inundate them with links to purchase, but make sure you supply enough so that anyone can figure out what to do.

Taking the traditional route and using their submission form isn't the quickest way to get your site visited if you've just put your website online and want it indexed by Google. Instead, have a website that ranks highly and is updated often to link to your site. Google spiders these types of sites daily or even hourly, so you will pop up on their search engine results very quickly!

When you choose an SEO services company, remember that they are working for you. They are not doing their job if they ask you to provide a lot of information that you have no way of having. If they ask you to provide keywords, that's a sign you should run away, for example! The SEO services company you hire should generate strong keywords for you, not vice versa!

What many business owners do not realize is that they do not have to buy their way to the top of search results. The most effective way to get your website higher in search results is to search engine optimize the content on your site and to use your site description and meta tags to show its relevance to certain key terms.

In order to find the best results for what you are looking for when using a search engine, it is important to not use too many words. The more words that you type into the search bar, the more specific that search has become and will hide many valuable options from you.

The best way to make the most of SEO is to build incoming links that are solid, write a great title and META description, be sure your internal linking structure is strong, keep your content quality level extremely high, and don't worry too much about the keyword density level. You will see your rankings in the search engines climb if you do all of these things.

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Essential Web Design Advice For Your Website

A web designer is a costly expense when it comes to managing an online business. You can save tons of money if you design your website yourself if you are new to the world of business. Don't cut corners! Use the information ahead to get started on your site and make it look professional.

Don't use OnExit popups on your website. This tactic is mainly used by internet marketers who are trying a last-ditch attempt to get a sale. Word about these kinds of popups get around, and they will kill your reputation as a marketer. Mozilla has even taken steps to suppress the text on these popups, citing security risks.

Make sure your webpages aren't too long. You only get one chance to make a first impression, and if your most important content is "below the fold," it may not even be read. If you have a lot of related content that needs to stay together, consider breaking it up into sections and adding links to each section.

To help keep your site visitors happy, do not underline words. Underline words on the internet signifies that the word is a clickable link. Your visitors will be frustrated after continuously trying to click on them if you have too many words on your pages that are underlined with being clickable links.

Have clear navigation. When a visitor comes to your site, make sure they can go through your site. You must have clear navigation to do this. Have all important links in prominent places. Try linking many pages in your site. Allow information be found from every part of the site.

Use images wisely. Bitmap images do not tend to fare well for internet use, and some GIFs do not work well with lots of color. Image size is important as well, as larger images may make your viewers have to wait for them to download. Choose smaller images, and use them sparingly to make your site more manageable.

When designing your site, try to come up with three or four keywords that you expect users to input into search engines as they try to find your page. These keywords should then be repeated frequently throughout the title, page body and description meta tag. This will make it easier for users to locate your site on the web.

Choose your web host carefully. Some hosts require you to link to them, while others may force you to install their pop-ups. You should also test their performance using one of the many tools available for free online, as you do not want to host with someone who is consistently slow or crashing.

HTML5 is what you're going to need to learn about if you're trying to do well with web design. You will have a great deal of work ahead of you, so start learning about it now, if you don't know HTML5.

Part of designing a good website is finding the best website hosting package. You want a package that offers ample diskspace and bandwidth, email accounts, and such. If you cannot find a good website host for your project, then you shouldn't start your project. Hold out until you can locate a premium host.

It is myth that creating a great website has to cost you a fortune. Though there are very good tools out there for making great websites, there are also ones that do the job for considerably less financial input on your part. Free open source software, for example, can often help you accomplish the same tasks as paid software. By using freeware or open source software, you can save a lot of money.

Remember, designing a website does not need to be expensive. For all widely used web design tools that are costly, an equally effective tool can be found which doesn't cost as much. Free software, available online, is often just as useful as its expensive counterpart. By using open source software, you can save lots of money.

One of the easiest ways to create additional web pages in the same category is the copy/paste function. When you can re-use pre-existing code with only a few minor tweaks in each different page, generating all-new HTML code over and over is a waste of time. You can re-use a single "master" set of code to churn out a virtually unlimited number of pages.

Master the art of locating navigation menus in the right spot if you want a great website. A good tip to implement here is to check around to see how other people are handling their navigation menus. This is the spot where your visitor will figure your site out. You can't have a hidden or confusing navigation menu.

You might want to look up videos online if you become lost at all during your web design process. You can find a lot of videos on places like youtube which give you step by step tutorials on what you should be doing during your web designing processes.

Stay with a layout that is basic and not all that confusing so that you don't confuse yourself. Do this so that you get the basics down first then try your best to upgrade to an intermediate site and from there progress to a site that is more advanced in the end.

Ask another person to test your site out to make sure it works well as you go along. When you finish a new site feature, have an impartial observer test it and give feedback. Other people may feel differently, even though you may think that a video that is slow to load is not really a hassle. Ask someone who has no interest in flattering you to give you an honest opinion.

You could choose to use the GIMP photo editor, as an alternative to Photoshop. GIMP has practically every single feature that Adobe Photoshop does and instead of spending hundreds of dollars on a program and using up a few hundred MBs of program space, GIMP is 100% free and runs about 35mb.

Make sure that you include an "About Us" page on your site as you are designing it. Do not just add blocks of text that are boring to read - Jazz it up a bit! Provide background information, maybe include some photos of you as you work toward getting to the point where you are at today.

In conclusion, one of the most important things to consider when creating a web site for your company is to use the best web design methods available. It would prove foolish to try to just get by. Ideally, you are much more comfortable with web design methods after reading the previous tips.

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